Globalimar se renforce

Le journal La Vanguardia publie un reportage de Globalimar dans lequel il explique le lancement d'Amatsu, la nouvelle marque que l'entreprise vient de créer dans la région du Maghreb, ainsi que les objectifs de l'entreprise.

The family business, Globalimar Seafood Solutions, whose headquarters are in Llagostera (Girona) and which specialises in frozen fish and shellfish, has just launched a new brand to sell its products in Maghreb countries (Morocco, Algeria and Tunisia). The new brand, Amatsu, is distributed in Arabic and joins the two other brands that Globalimar has introduced to the region since its first sales in 2012. “The warm welcome that our frozen seafood products have received in these countries has encouraged us to take this next step. In our eyes, it is a market with elevated growth prospects, which is why we decided to adapt the brand in every way to their needs, from its name to the language,” stated Joan Figueras, Director of Operations at Globalimar. 

Company growth in this geographic area, where all types of peeled shrimp, prawns and panga fillets are sold, is a response to the strategy of spreading business like an oil slick. The president of Globalimar, Jordi Martí, assures that in 2016 sales will grow some 8% and will represent some 26 million euros.