Globalimar Europe nets a turnover of 31.1 million in 2017, some 10.3% more than the previous year

25/04/2018

Globalimar achieved a turnover of 31.1 million euro in 2017, around 10.3% higher than the previous year. With this increase, Globalimar consolidates its exponential growth since its foundation 10 years ago, in 2008, surpassing its revenue year after year.

In 2017, the Aligator skin pack product line launched last September accounted for 5% of the total, whereas its Arabic brand Amatsu, launched in August 2016, accounted for over 6%.

The implementation of the skin pack technology, which will be shown at the Brussels Seafood Global Expo until tomorrow, was the company's main investment in 2017 to improve visibility and preservation of frozen seafood products. This type of packaging, which is at the forefront of the frozen products sector in Spain, comprises an extremely thin, transparent film preventing vacuum loss and its accompanying damage. Glabalimar has initially applied this type of packaging to around twenty Aligator products aimed at retail food chains like El Corte Inglés, Alcampo group, Carrefour group and Condis, among others.

New innovation-based company: Globalinnova

In 2017, Globalimar Europe created a new organization to provide added value to the company's frozen seafood products and help its expansion into new international markets. Globalinnova channels the company's innovation to provide value to Globalimar products, such as with the recent skin pack line. The new organization also works as a think tank for the company to diversify its retail channel. An example is the 2017 launch of Aligator Little Hake Patrols, hake fillets inspired by the characters of PAW Patrol.

The four fundamentals the company has promoted since its inception are innovation, competitiveness, quality and consistency in product supply, the latter of which is highly valued in the traditional channel. "Our strength lies in our specialization with a very specific range of crustaceans, bivalves, cephalopods and fish.

We don't want to take on everything; we'd rather have a good balance to assure quality, consistency and competitiveness,” says Globalimar’s CEO Jordi Martí.

Consolidation in Africa and expansion into the Adriatic Sea

In 2018, Globalimar Europe keeps working to consolidate its international presence in Africa, where they set foot in 2011. In Africa, Globalimar is already selling products in Ivory Coast and foresees expanding its Amatsu brand into Cameroon and Ghana. With its expansion into these new countries, the company will reinforce its presence in the African continent, where it already supplies Amatsu products in the Maghreb region: Morocco, Tunisia and Algeria, since 2016.

Under the Amatsu brand, Globalimar markets four product ranges in Africa: crustaceans, fish fillets, cephalopods, bivalves and surimi.

Hand in hand with its business growth in Africa, Globalimar is working to open a market in the Adriatic Sea in countries like Croatia and Slovenia, as well as in the countries close to the Black Sea, such as Romania and Bulgaria.

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